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marketing identity - why have a strong identity?
• increase recognition
• increase referrals
• increase customer loyalty
• increase price premiums, gives the appearance of value
• claim greater market share
• attract and retain better employees and customers
• can co-brand or expand into new business
areas more easily.
• stronger brands lead, they innovate
• higher staff morale gives a sense of ‘belonging’,
which leads to greater productivity.
For more information about "identity" download subgreen's "identity - what is it?" pdf below:
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